The Invisible Dog and JBE Books are thrilled to present a conversation for the launch of the english version of “Not Ads Please” by author Rémi Babinet.
Field notes from the agency named mostcreative in the world in 2024, No Ads Please creates an instant sense of intimacy.Welcome to the mind of the agency founder a place where art, photography, film, design, music, architecture, ideas, economics, and business all collide in a glorious tangle of creative process.
Rémi Babinet, a leading figure in advertising, shares a one-of-a-kind take on creative leadership. Founder and Chairman of BETC, he juggles the pressures of business with the sensitivities of art, shaping his company as a creative project in itself rooted in exchange, and everything that flows from it. Each page tries to sneak a bit of wisdom, depth, and mischief into the fast-spinning world of modern communication.
Rémi Babinet looks at how words and images can shape what we feel and believe, and how they travel across the world. He breaks down the usual clichés about ad agencies by turning his own into a place to learn and play with language right when communication is shifting rapidly in every direction. Tis book is a gift to anyone working in the creative world: a rare blend of clarity and freedom, offered with style, wit, and a precise sense of meaning.
This book explores the power of experimentation in shaping spaces, and the dullness of things that come pre-made. Trough the creation of distinctive buildings, often old and in need of restoration, the author sketches a new vision of how workspaces can support a way of life. He also highlights the vital role of the project ownerin keeping creation at the heart of it. Each of his architectural ventures is closely tied to the larger story of Paris’s ongoing transformation.
Location
Atelier Jolie
47 Great Jones Street
New York, NY, 10012
Admission:
RSVP
Dates
Thursday November 6, 2025
5.30pm
Duration 1 hour followed by signature with the author